taking an everyday item that is used by everyone, and making it special. This perfectly reflects the business model for Amara Hammond. They will make an ordinary tired Care home interior into something special and vibrant that the residents will love. The Tea Bags in a branded envelope is a nice touch, again showing the importance of quality presentation. The biscuits? well this is a must, everyone loves them and they fit perfectly with a mug and tea bags. The tape measure and pens give the gift set a practical and useful twist that is always appreciated. They will be used, probably until their run out/wear out creating a long lasting reminder of the giver.
Gone are the days when you needed a truck load of calendars to justify a fully bespoke calendar.
With the continual improvement in digital print technology, a run of 250 or even 100 is both cost effective and surprisingly easy to produce.
The well-established Transport company featured above have become known for their smart, high quality desk calendars showcasing their impressive fleet of vehicles. For just the cost of a McDonalds meal, this calendar sits proudly on their client’s desk for a whole year; a constant reminder, a silent salesman and a very useful accessory in the office.
So; bespoke or stock calendar? Well, it depends on your business. If you manufacture nuts and bolts, showcasing these on a bespoke calendar will probably be somewhat underwhelming for the recipient, and they may end up either being discarded or left at the bottom of the pile. However, if you Create top-end garden landscapes then this maybe the perfect platform to showcase your business.
Above all, remember your customer will select your calendar to use over against others for the following reasons: 1. The pictures, 2, The layout and functionality of the design and 3, the quality and presentation.
A calendar should provide an escape in the busy high pressure office environment – a reminder of happy holidays, beautiful weather, and stunning scenery. Or stunning architecture, the natural world of wildlife and countryside or transport from a bygone era to provoke conversation and a reminder of childhood memories. Using a professional calendar manufacturer who has done the research, sourced a diverse range of quality images to provide contrasting colours, scenes and locations will ensure your brand is attached to an interesting, sought after and useful product that will stay firmly in front of your clients for a whole year.
So, if you are thinking of going bespoke, is it best to use a commercial printer or a calendar manufacturer? There are pros and cons; A commercial printer may well be cheaper, but may not provide the results you hoped for. They will approach the project thinking primarily of the efficiency of production and economical design work. A calendar manufacturer will approach the project thinking of presentation, desirability, and functionality, and will also likely have templates and scientifically created layouts that can be adapted making it both cost effective and professional. Remember too that you will be able to utilise professional calendar packaging rather than have to use a run-of-the-mill stock envelope or box.
Above all, ensure your precious marketing budget is used on a product that will give you the best return on investment. A quality professional calendar carrying your brand will convey a quality professional statement about your business.
Want to know more? With over 35 years of experience in the corporate calendar market from factory floor to sales and marketing, I may be able to help. Drop me a line or give me a call.
Colin Palmer sales@sterlinggb.com 01563 831111.
We thought these may be of interest to you, either to have available for your own staff, or to give away to customers.
We have no idea how long the stock will last and we have no idea just how much we may be needing them over the coming weeks/months.
However, here’s an opportunity not to be missed, a good quality 3 layer Meltblown filter medical face mask at reasonable price.
Click on the image below to buy online o r click here
There is an increasing trend for businesses to give gifts that can be shared with colleagues in the workplace. With tightening bribery laws and increasing awareness of the importance of equality in the workplace, the last thing a supplier wants to do is cause offence or embarrassment by giving to a specific person when others may have been involved in the decision making. Or to make the recipient feel uncomfortable that he may be seen to be accepting a bribe.
Giving a gift to a team or a company also benefit the giver as they will inevitably be talked about and commended whilst the sharing takes place. This will put the giving company in a positive light whenever there is contact made between the companies, reinforcing relationships and loyalty. A great investment that will pay dividends.
We can recommend a range of shareable gifts, including quality biscuit selections in a full colour branded tin, to an “office Party” hamper that will definitely cause a stir!
Take your pick from our choice of Gin Taster Set, the Cocktail Set or the Gin Experience.
If you give someone a pen, there is a chance they will use it. If you give someone a mini football there's a higher chance they will give it away.
This is where it gets powerful... how much does Mr Smith smile when he remembers who gave him the ball point pen that he is now signing off invoices with? Not a lot.
On the contrary, how much does he smile when he sees the huge grin on his grandson's face when he presents him with a football that he got free from an exhibition? A lot more.
Even more so when Tommy brings the football round for Saturday tea.
At that point, who goes through Mr Smith's mind... the guy that gifted a free football.
If you remember that, your giving will take a new turn.
Want to order yours?
Give us a call, email or chat online and we will help you with your order.
